by BIPlan Team | Feb 15, 2020 | Branding and Marketing, Company Purpose
Company Purpose Checklist Guide ABOUT In business terms, your purpose is the “WHY” that your business exists, and it’s the first vital step towards your brand’s differentiation. Having clarity and focus on how you’ll communicate your...
by Brenda Thomson | Feb 15, 2020 | Branding and Marketing, Market Position
Market Position Checklist Guide ABOUT Positioning is the place in the consumer’s mind that you want your brand to own. It is the benefit that you want your consumer to perceive when they think of your brand. And it must be different to your competitors’...
by Brenda Thomson | Feb 15, 2020 | Branding and Marketing, Company Values
Company Values Checklist Guide ABOUT Shared values build brand loyalty. In a 2012 Harvard Business Review study 64% of consumers who said they have strong brand loyalty to a company cited shared values as the primary reason. Your business values provide the framework...
by Brenda Thomson | Feb 15, 2020 | Branding and Marketing, Target Market - Ideal Clients
Target Market – Ideal Clients Checklist Guide ABOUT One fundamental problem most businesses have as they try to grow is the inability to really look at what they are doing from an outside perspective. That is the perspective of the consumer. A clear...
by Brenda Thomson | Feb 12, 2020 | Branding and Marketing, Marketing Analysis
Marketing Analysis Checklist Guide ABOUT 1. We know the value of a customer across all of our products and services and we use this information when reviewing our customer acquisition costs Why is this item important? Customer acquisition costs (CAC) gives you...
by Brenda Thomson | Feb 12, 2020 | -Brand Promise, Branding and Marketing
Brand Promise Checklist Guide ABOUT Your brand promise is crucial to your differentiation as it represents everything a company stands for — or does not stand for. It is the unique statement of what your company offers, what separates it from its rivals, and...
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