According to the Customer 2020 Report, the customer experience has overtaken price and product as key brand differentiators.
If you deliver poor service, even if you charge low prices you will lose customers. If you deliver better than average customer service you will not only retain customers for longer, but will be able to charge more.
Best Practice Customer Service involves meeting your customers wherever they are, treating them with genuine care and respect, and building exceptional customer service standards into every engagement with every customer without exception.
Best practice companies build strong customer service principles into their company culture and ensure that they are consistently applied by every employee, every day that they’re on the job.