According to data collected by Invesp, 90% of customers read online reviews before visiting a business website and 88% of customers trust these opinions almost as if they were personal recommendations.
In this day and age, working hard and being honest is not enough. It’s a must nowadays to keep track of how your customers feel and what people are saying about you, especially online. One thing hasn’t changed and that’s the human element, particularly in circumstances where someone believes they are in the right and they demand to have their concerns responded to and acted on immediately.
Reputation Management is key to staying on top of this. The consequences of doing nothing or not even knowing in the first place can be enormous and in some cases devastating. Unfortunately, and it’s a bit like tabloids, people believe everything they read on the internet. That’s why it’s crucial to be on the front foot with the management of your reputation.